Product Marketing Manager



Marketing & Communications, Product
Posted on Saturday, June 29, 2024

American farmers have made tremendous technology advancements through hardware improvements and investments in precision agriculture. However, when it comes to the back-office, most farms are decades behind, relying on spreadsheets, filing cabinets, and decades-old on-prem software to recruit, manage, and pay their workforce. Seso is addressing this problem by modernizing the back-office for the farm.

Our mission is to build the premier platform for agribusiness to hire and manage their workforce and improve the lives of agricultural workers. We are addressing American farmers’ biggest pain point - access to qualified labor - through a software-enabled labor solution that automates the H-2A visa. Our comprehensive HR platform streamlines and automates the hiring process for farms and seamlessly integrates their efforts across recruitment, onboarding, payroll, and insurance while providing workers access to financial services for the first time.

Seso has raised over $60M from Tier I investors including Index, Founders Fund, and Mary Meeker at Bond, and has been recognized with awards including Forbes Rising Stars and Andreessen Horowitzs’, American Dynamism 50.

About the Role:

The Product Marketing Manager will be the primary driver of our marketing and enablement at Seso, including developing and executing on our marketing strategy to influence the product roadmap, drive product adoption, enhance customer engagement, and achieve GTM growth targets. This role requires a deep understanding of our products, buyer personas, and the ability to collaborate effectively with cross-functional teams. The Product Marketing Manager will report directly to the CRO and own both marketing and enablement headcount at Seso.


Market Research & ICP Definition:

  • Conduct market research to understand customer and prospect needs
  • Use research insights to refine and expand Seso’s Ideal Customer Profile (ICP)
  • Track record of using customer centricity to drive marketing and sales impact
  • Partner with RevOps and Product to segment our customer base and create actionable marketing roadmaps targeting relevant segments

Product Strategy & Development:

  • Collaborate with product, design, and engineering teams to ensure the product development process and product roadmap prioritization aligns with the core needs of our target ICP
  • Own the product launch process in partnership with Product Managers to ensure GTM teams understand the value of new products and features

Content Creation & Campaign Management:

  • Understand our customers and how our buyers consume information and tailor content strategy to our audience
  • Create effective content, including sales materials, case studies, whitepapers, blog posts, and other marketing collateral that supports product positioning and messaging and drives top-of-the-funnel engagement
  • Monitor and analyze the performance of marketing campaigns and initiatives
  • Report on key metrics (such as conversion rates) and use insights to refine marketing strategies
  • Partner with RevOps and Product to segment the customer base and create actionable marketing roadmaps.

Sales Enablement:

  • Understand our sales team DNA and equip them with the right level and type of information to sell more effectively including developing sales tools, trainings, and collateral
  • Drive measurable improvements in top-of-the-funnel engagement and sales conversion rates through weekly support and education to sales reps to help them effectively communicate the product's value and improve individual rep performance

Cross-Functional Coordination & Leadership:

  • Coordinate, communicate, and influence cross-functionally (with EPD, sales, customer success, and enablement) to ensure alignment across marketing and company priorities
  • Own organizational design and hiring manager responsibilities for the marketing and enablement functions
  • Manage and mentor the marketing and enablement team and meet performance management expectations as expected of all functional leaders
  • Translate the Company vision into actionable marketing strategies
  • Communicate marketing strategy and performance to the CRO and CEO on a weekly basis including weekly email updates on marketing’s performance vs targets, weekly priorities, and requests from leadership

Marketing Operations & Analytics:

  • Understand, test, and iterate on core marketing channels available to an account-based marketing organization
  • Manage several different components of a marketing organization that all produce Marketing Qualified Opportunities (MQOs)
  • Partner with RevOps to set clear MQO targets and sales performance improvement targets, measure and report on results weekly, and drive analytical decision-making based on marketing's performance
  • Drive efficiency in MQO creation and overall GTM motion by leveraging latest and greatest AI tools, benchmarking against industry standards and internal targets


  • Bachelor’s degree in Marketing, Business, or a related field
  • 3+ years of experience in product marketing or a similar role
  • Proven track record of developing and executing successful product marketing strategies
  • Strong understanding of sales enablement and experience creating sales materials
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced, dynamic environment
  • Strong analytical skills and ability to use data to drive decision-making
  • Experience in leading and mentoring teams

We carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job related skills and experience for accuracy. These considerations can cause your compensation to vary and will also be dependent on your location.

Diversity is more than a commitment at Seso, it is the foundation of what we do. We pride ourselves on building the premier platform that serves agribusiness and improves the lives of agricultural workers. We believe in diversity of race, gender, sexual orientation, age, religion, ethnicity, national origin and all the other fascinating characteristics that make us all feel welcome.