B2C Lifecycle Marketing Manager, CRM
Sauce
Marketing & Communications
Colombia
Posted on Jul 22, 2025
Sauce is a premier restaurant technology platform that helps businesses grow with our Commission-Free Delivery & Pickup structure and proprietary delivery optimization technology. We are serving a 105 billion dollar US local restaurant business. Headquartered in NYC and Tel-Aviv, Sauce wants restaurants to fulfill their highest potential, this means giving local establishments everything they need to connect directly with their customers. The Sauce team pools together decades of restaurant tech experience, along with seasoned tech, sales, marketing, product and operations executives who produce an industry-changing delivery system for successful local restaurants and chains.
We’re looking for a Lifecycle Marketing Manager to turn customer data into personalized, high-performing campaigns that drive reorders, retention, and long-term customer value—starting with email and expanding into SMS and push as needed. This person will support Sauce’s fast-growing Marketplace and Direct teams by scaling lifecycle efforts across segmentation, dynamic audience creation, triggered flows, experimentation, and performance analysis. You’ll own the full ESP and CRM suite including Twilio & their SendGrid product and be instrumental in building a scalable growth engine based on the proven success of our Marketplace campaigns.
What You'll Do:
- Audience Segmentation & Targeting
- Translate behavioral, transactional, and market-level data into usable audience lists.
- Partner with Data teams or use tools like Databricks/Segment/SendGrid Automations to build dynamic, event-triggered audiences.
- Campaign Planning & Execution
- Take a lead role in strategizing and launching high-impact Marketplace and Direct campaigns, from concept through copy, design, testing, and scheduling.
- Manage the full lifecycle within our ESP, including automation workflows and manual sends.
- Lifecycle Journey Design
- Build triggered flows for things like onboarding, winback, “days since last order,” new restaurant launches, seasonal events, etc.
- Think beyond one-off sends—create experiences that move the needle on repeat behavior.
- Experimentation & Optimization
- Constantly test subject lines, content, CTAs, timing, and format.
- Use campaign insights to launch repeatable playbooks that scale efficiently.
- Reporting & Insights
- Track key metrics like open rate, CTR, conversion, revenue per send, etc.
- Build dashboards and share regular reporting (and learnings) to help prioritize what’s working.
What You Bring:
- Must-Have:
- 2-4 years of hands-on lifecycle or email marketing experience, including ownership of ESP tooling (e.g., SendGrid, Klaviyo, Iterable or Braze), segmentation, A/B testing, and performance reporting.
- Execution-First Mindset: thrives on hands-on work; can follow direction yet steadily moves toward full autonomy.
- Balanced Creative & Analytical Approach: equally comfortable writing compelling email copy and interpreting funnel metrics to inform next steps.
- ESP Proficiency: proven, daily-use experience with at least one of: SendGrid (preferred), Klaviyo, Iterable, or Braze.
- Data-Driven Segmentation: able to translate behavioral and transactional data into targeted audience lists without over-reliance on engineering.
- Nice-to-Have:
- Basic HTML & Light SQL/Data Query Skills: can tweak email templates and pull simple queries independently.
- Domain Familiarity: past work in foodtech, e-commerce, or marketplace environments.
- Self-Starter Capability: while not required on day one, shows potential to own strategy and “run with the context” as the role matures.
Requested Technology & Equipment:
- Reliable personal computer or laptop with current software
- High-speed internet connection
- Keyboard, mouse, webcam, and headset with microphone
- Primary 24” monitor (second monitor recommended)
What We Offer:
- Strong & Competitive Compensation Package
- Flexible Work Environment
- 10 Paid Personal/Vacation Days
- 5 Paid Sick Days
- Monthly Wellness Stipend
- Quarterly Team Dinners & Events!
- The Opportunity to Build Something that Changes the Delivery Tech Industry for the Better!
Sauce is an equal opportunity workplace and an affirmative action employer. We welcome all qualified applicants regardless of race, color, ancestry, religion, sex (including pregnancy and related conditions), national origin, sexual orientation, age, marital status, disability (physical or mental), gender identity, gender expression, genetic information, veteran status, citizenship, immigration status, or any other classification, category or characteristic protected by applicable federal, state or local laws. We understand the importance of creating a more diverse and inclusive workplace and celebrate our employees for their differences.