About Maisa

maisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No hallucinations!

We're revolutionizing productivity through cutting-edge AI technology.

## The Role

We're seeking a hands-on Principal Product Marketing Manager to lead our go-to-market efforts and drive our product-led growth strategy. Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.

## Key Responsibilities

• Develop and implement GTM strategies for our AI platform

• Lead product-led growth initiatives and content marketing efforts

• Create compelling product messaging and marketing assets (white papers, case studies, blog posts)

• Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphs

• Map customer journeys and design full-funnel (top, middle, bottom) marketing campaigns

• Collaborate with influencers and industry experts to amplify our reach

• Conduct market research and competitive analysis

• Provide strategic guidance to global and local MarCom teams

• Analyze marketing performance and optimize strategies

• Contribute to overall company strategy and growth initiatives

## Qualifications

• 7+ years of experience in product marketing, preferably in B2B SaaS or AI/ML

• Proven track record in GTM strategies and product launches

• Strong understanding of product-led growth methodologies

• Experience in customer journey mapping and full-funnel campaign development

• Excellent content creation and storytelling skills

• Data-driven approach with strong analytical abilities

• Self-starter mentality; ability to thrive in a startup environment

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus

## What We Offer

• Opportunity to shape the future of work through AI technology

• Flat organization with direct access to leadership

• Competitive salary and equity package

• Remote-first culture with flexible hours

• Continuous learning in AI and emerging technologies

If you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you!