Growth Director

Administration, Sales & Business Development
Tel Aviv-Yafo, Israel
Posted on Monday, November 28, 2022

Intro’s seeking an exceptional Director of Growth to join our team, which is focused on a bottom-up, product led growth market strategy catering to software developers

This is an opportunity to join at the ground-floor as part of the core team, and spread awesomeness to developers around the world.

About Us empowers developers to bake in permissions and access-control into any product in minutes. Backed by two leading US VCs, we have our headquarters in Tel Aviv and are remote friendly, and of course focused and accustomed to working with the US / Global market.

About You

You ideate and execute intelligent growth strategies directly with technical audiences across digital channels. A hands-on talented, creative, and dynamic marketeer at heart. Highly motivated and outstanding communicator, with high empathy for developers and the software development process. Passion for product, creative  and content a major plus. 


  • At least 2 years of hands-on marketing experience

    • Deep empathy and understanding of the developer role

    • Ability to work with deep technical content / subjects

    • Decent understanding of software development and the cloud-native space

    • Proven experience of aggressive growth rates 

  • Full marketing funnel ownership, using analytics and automation tools, campaign management tools, analytics tools (e.g. Hubspot, Google Analytics/tag manager, Pendo)

  • Interest and ideally experience  in PLG, bottom-up go-to market motions 

  • Deep understanding of SEO, content marketing, and community engagements 

What you'll do

Lead all of our day to day marketing efforts, working closely with the founders, and an experienced marketing contractor.  Working on a content driven strategy focused on developers. 

  • Driving content creation (Blogs, webinars, whitepapers, video, podcasts etc.)

  • Build a marketing process, based on analytic feedback loops

  • Driving SEO strategy 

  • Work closely with our Dev Advocate, Community manager, and marketing directors

  • Leveraging Social network Assets (Fb, Twitter , Reddit, LI) 

  • Engaging with our open-source communities (Slack based)

  • Leverage PPC, retargeting, and creative campaigns