Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

Mobile is a core pillar of our AI strategy. We’re hiring a Staff PM to lead the Mobile Platform team, ensuring our iOS/Android apps and mobile developer infrastructure are stable, modern, and built to unlock faster, safer, and more consistent mobile development across the company. You’ll also be a strategic owner of how AI shows up natively on mobile, shaping the roadmap where our assistive booking experiences become truly mobile-first.

This is a highly cross-functional role. You’ll serve internal feature teams, partner deeply with Mobile/Infra/AI engineering, and champion a mobile-first mentality across product, design, and go-to-market.

Here are a few of the things you will do:

• Own the mobile platform roadmap: ensuring stable, high-performance apps, modern CI/CD, and a foundation that enables fast, reliable development across teams.
• Be the connective tissue: gather needs from feature teams, prioritize mobile investments, and land solutions that reduce duplicative work and speed up product delivery.
• Ship AI-native mobile experiences: partner with AI/ML and data teams to integrate assistive capabilities where they matter most on mobile.
• Champion mobile-first product thinking: identify opportunities across squads to leverage sensors, notifications, camera, voice, and on-the-go workflows to drive core business outcomes (qualified leads, conversion to booking, faster pay).
• Champion user understanding: Deeply understand user needs through research, feedback, and data, and partner with design and engineering to translate those insights into exceptional product experiences.
• Drive measurable impact: define KPIs and run experiments to move them.

Here is what we’re looking for in a candidate:

• Strong product sense with a sharp eye for design, detail, and usability.
• Deep curiosity and critical thinking, always probing to fully understand needs.
• Clear, confident communicator (Hebrew & English), able to collaborate assertively, ask hard questions, and align stakeholders at every level.
• Outcome-driven: focus on impact, define the right metrics, and adapt quickly to move them.
• Execution excellence: own the full lifecycle—discovery, specification, delivery, iteration—balancing detail orientation with big-picture clarity.
• AI Fluency is a Must: At HoneyBook, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work — turning processes that once took days into hours (or less). It’s the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
  We know not everyone has worked in an AI-first culture like HoneyBook’s — and that’s okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.

Here is what is needed:

• 7+ years in product management with significant ownership of mobile apps and/or mobile platforms.
• Platform mindset: a track record of delivering internal platforms/shared systems that other teams adopt—and the stakeholder skills to drive that adoption.
• AI product intuition: Demonstrated experience launching or scaling AI-powered features (a mobile context is a strong advantage).
• Communication & leadership: clear, direct, calm under pressure; able to align execs, engineers, designers, data scientists, and GTM on the “why” and “what.”
• Strong analytical skills, with the ability to leverage data to inform product decisions.
• Excellent communication and collaboration skills (proficiency in English is a must), with the ability to work effectively across teams.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.Raise the bar: We push for greatness—for ourselves, each other, and our members.Own it: Trust and ownership let us make decisions with confidence.We love what we do: We bring passion to our work and love what we create for our members.Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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