Head of Communications



Marketing & Communications
San Francisco, CA, USA
Posted on Saturday, June 22, 2024

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As the Head of Communications at HoneyBook, you’ll be responsible for defining and articulating HoneyBook’s vision, mission, and stories both internally and externally. You will lead the development, implementation and execution of comprehensive communication strategies that enhance our brand, engage our community, and elevate our presence in the industry. Your role will involve defining and creating new playbooks and processes for crisis management, internal communications, and executive communications.

Your success will be measured by your ability to drive engagement, influence public perception, and maintain a consistent and compelling brand narrative across all touchpoints. This is an exciting opportunity to join a team where your impact will be tremendous.

Here are a few of the things you will do:

  • Strategic communication planning: define compelling corporate, business and technology narratives that support HoneyBook’s broader narrative and vision.
  • Cross-functional partnership: with leaders - especially marketing and product - to build compelling and strategic communications strategies, campaigns and plans in support of the company overall and specific products and services.
  • Media & public relations: work directly with top tier media to help them be successful and ensure they understand HoneyBook’s vision and progress. You'll drive the development and execution of public relations campaigns to promote brand awareness and manage the company's public image, ensuring consistency with the company's messaging and positioning.
  • Crisis management: develop and implement crisis communication plans, ensuring the company is prepared to address and mitigate potential issues or crises that may arise.
  • Executive communication support: provide strategic communication support to senior executives, including preparing speeches, presentations, and other key communications to effectively represent the company in public forums.
  • Internal communications: you’ll lead the strategy of our internal communications, partnering with our People team to execute, including leadership communications, events,
  • Leadership: though currently an individual contributor role, you’ll build a team of communications professionals who can drive world class communications programs in support of HoneyBook’s business goals. This is a new role for HoneyBook.

Here is what we’re looking for in a candidate:

  • A background in working with SMB or consumer brands, products, or markets where you worked to understand social trends and movements.
  • Experience working in competitive and dynamic industries that garner significant media attention
  • Strong experience shaping and developing narratives that align with the company mission and resonate with audiences.
  • Proven experience as a trusted communications advisor to senior executives.
  • Deep experience building constructive relationships with top tier reporters, editors and influencers.
  • Demonstrated experience hiring, mentoring, coaching and retaining a high-performing communications team. You create a culture of continuous learning from success and failures.

Here is what is needed:

  • Prolific writing skills.
  • 15+ years' marketing experience, with at least 10 years' combined experience in both corporate and consumer communications.
  • 5+ years' management experience - team and external agency.
  • Experience working with technology products and services, preferred.

The good stuff:

  • Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
  • Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
  • Compensation: We offer a competitive salary and meaningful equity grants.
    • Base pay: $216-$260k
  • Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

  • People come first: We prioritize people as we explore opportunities and work through challenges.
  • Raise the bar: We push for greatness—for ourselves, each other, and our members.
  • Own it: Trust and ownership let us make decisions with confidence.
  • We love what we do: We bring passion to our work and love what we create for our members.
  • Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are independents, who generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.

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