Head of Product Marketing



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Saturday, April 6, 2024

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As the Head of Product Marketing you’ll be responsible for defining HoneyBook’s product marketing strategy. You’ll lead both product marketing and lifecycle teams to run the experiments, build the campaigns, and launch the features that drive member growth, engagement, and retention. This is an exciting opportunity to join a team where your impact will be tremendous. Not only are we a small team, where every leader has the potential to drive impact, we are also a product led organization without a sales team. As a result, product marketing is a key component of our growth strategy.

Here are a few of the things you will do:

  • Lead cross-functionally: you’ll influence how cross-functional groups connect with members and potential members, partnering closely with product, business development, and education teams to provide members with consistent messaging and high quality interactions with HoneyBook.
  • Strategic vision setting: you’ll build the HoneyBook product marketing vision and narratives; constantly pushing our thinking to be creative and fresh, and guiding teams to bring the work to life across our product suite.
  • Drive research & surface insights: you’ll craft the learning agenda in partnership with research teams, and use the insights surfaced to inform and guide ongoing product development, marketing and education.
  • Influence messaging & positioning: you’ll streamline how we communicate the breadth of our offerings across different audiences, bringing together product, marketing and education teams to set shared goals and coordinate our narrative.
  • Elevate Go-to-Market: you’ll evolve our go-to-market muscle to ensure we are effectively educating our customers with the right message, at the right time.
  • Lead a team: you’ll lead and develop a team of product and lifecycle marketers, enabling them to do their best work, and encouraging them to strive for excellence. You’ll prioritize projects across the team to ensure business needs are being met.

Here is what we’re looking for in a candidate:

  • A talent for articulating the essence of complex products and the value they create in simple terms; this includes developing a strong messaging hierarchy and effective content strategy plan.
  • An innate curiosity and capacity for deeply understanding our TAM, customers, and competition.
  • Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
  • Strong leadership presence and interpersonal skills, with the ability to influence and motivate people at all levels and across a broad variety of job functions.
  • Strong analytical skills. You use data to create insightful stories, inform strategy, and guide decision making.
  • Demonstrated success pushing projects through to completion that involve collaborating across multiple teams, countries, time-zones, backgrounds and functions.
  • A hard-working and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
  • A strong level of organization with an eye for detail
  • “Owner-operator” working style, deep sense of ownership for business results.

Here is what is needed:

  • 10+ years career experience within marketing, with at least 5 years’ experience in a product marketing marketing role at a product-led company, or at a company catering to small business or independents
  • Demonstrated experience leading and managing PMM and either leading and/or partnering closely with lifecycle teams
  • Experience marketing to SMB and/or independent businesses

The good stuff:

  • Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
  • Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
  • Compensation: We offer a competitive salary and meaningful equity grants.
    • Base pay: $216-$260k
  • Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

  • People come first: We prioritize people as we explore opportunities and work through challenges.
  • Raise the bar: We push for greatness—for ourselves, each other, and our members.
  • Own it: Trust and ownership let us make decisions with confidence.
  • We love what we do: We bring passion to our work and love what we create for our members.
  • Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are independents, who generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

Follow us on Medium and Instagram and catch the latest stories about HoneyBook. Read about what our employees are saying about us on Glassdoor

HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.

Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

Our Privacy Policy is here.