Sales Lead - LOLA
Forum Brands
Sales & Business Development
New York, NY, USA
Posted on May 9, 2026
Grounded in advocacy for women’s health, comfort, and safety, LOLA offers clean and organic period care, sexual wellness, and postpartum products to help women and menstruators feel good from puberty through menopause (and beyond) while prioritizing customer convenience and minimizing our environmental footprint.
NOTE: This role is based in NYC. We operate a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays. LOLA is a wholly owned subsidiary of Lyra, a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones.
We are looking for a Sales Lead to lead retail expansion for LOLA. You will own both strategy and execution across national and regional retailers and distributors, driving distribution and revenue across Mass, Club, Grocery and Drug channels. You will directly manage key accounts and own customer and broker relationships. The Sales Director reports into our Chief Commercial Officer.
What you'll do:
- Develop and execute LOLA's sales strategy across Mass, Club, Grocery and Drug
- Drive regional and national distribution and revenue growth, ensuring alignment with company targets
- Build and manage annual sales plans, forecasts and trade budgets
- Own relationships with key national and regional retail partners, including top-to-top engagement
- Lead and manage external broker partners across regions and channels; Set clear goals, incentives and performance expectations to ensure alignment with LOLA's objectives
- Own in-store execution, including merchandising, shelving, and promotional activation
- Oversee execution across e-commerce and omnichannel touchpoints
- Partner closely with Brand, Marketing, Finance and Operations to align on selling strategies, competitive insights, product launches, forecasts and demand planning
- Track and analyze sales performance, distribution gains, and account-level KPIs
Requirements:
- 7–10 years of sales experience within the personal care space
- An established network across Feminine Care and Personal Care buyers with experience calling on regional and national accounts
- Demonstrated experience securing new distribution across Grocery, Mass, Drug or Club
- Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion
- Experience managing broker networks
Our Commitment to Diversity and Inclusion
We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.
As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
130000 - 150000 USD a year
In addition to the base salary, equity and opportunities for incremental variable compensation are included.