Brand Lead - LOLA
Forum Brands
New York, NY, USA
Posted on Jun 6, 2025
Grounded in advocacy for women’s health, comfort, and safety, LOLA offers clean and organic period care, sexual wellness, and postpartum products to help women and menstruators feel good from puberty through menopause (and beyond) while prioritizing customer convenience and minimizing our environmental footprint.
NOTE: This role is based in NYC. LOLA operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays. LOLA is a wholly owned subsidiary of Lyra, a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones.
We are looking for a Brand Lead to run the day-to-day strategy and execution to fuel LOLA’s continued growth! You will play a central role in all aspects of LOLA’s omnichannel presence, with dedicated support from cross-functional partners across Marketing, Operations, Creative, Sales, Finance, and more. You will also directly manage LOLA’s P&L, with a focus on digital sales channels (primarily DTC and Amazon, but inclusive of TikTok Shop, Walmart.com, and more). This role reports into LOLA’s General Manager.
What you'll do:
- Manage financial performance across DTC and Amazon, with an emphasis on expanding our market share and generating repeatable, profitable growth
- Lead unit economic analysis, forecasting, opportunity sizing, capital allocation planning, and budget allocation recommendations
- Analyze consumer trends and operational KPIs to identify, scope, and deliver opportunities for improvement across the business
- Collaborate with the Operations team to track inventory and forecast demand
- Establish and refresh business goals in partnership with brand and company leadership
- Conduct market research, category analysis, and track industry trends to shape the future of LOLA and stay ahead of the competition
- Represent and champion the LOLA brand externally, from industry events to consumer activations and speaking opportunities
- Manage and optimize LOLA’s DTC website, including site audits, updates, landing page builds, feature QA, and SaaS launches
- Own and enhance DTC conversion rates through data analysis, funnel visualization and tracking, and user journey optimization
- Oversee relationships with vendors to ensure seamless operations and experiences
- Manage and update digital assets to reflect current promotions, inventory, and seasonal trends
- Identify opportunities for improved user experience and streamline the purchase funnel
Requirements:
- 5 - 8+ years of experience in eCommerce strategy or digital business growth in a consumer sector (Shopify experience is a plus)
- Experience as a P&L owner, with a proven track record of driving top-line results and margin expansion
- Proven ability to analyze data and implement strategies to drive revenue and conversion improvements (including strong proficiency in Excel and other BI tools)
- “Digital-first” operator with a brand management toolkit that extends to knowledge across related functions (e.g. performance marketing, operations, financial planning)
- Experience with catalog management and innovation in CPG
- Passion for women’s wellness and LOLA’s brand mission
Benefits:
- Flexible PTO
- Medical, dental and vision coverage
- 401K match
- Paid Family Leave
- Life Insurance
- Short & Long Term Disability
- Professional development stipend
- Pet insurance discounts
- Commuter benefits
- Flexible hybrid work schedule
- Fully stocked kitchen (snacks, beverages and more!)
Our Commitment to Diversity and Inclusion
We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.
As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.