Director of Programs, Marketing
EvenUp
EvenUp is on a mission to support injury law firms across America in providing a consistent and high standard of representation, ensuring that every injury victim who seeks legal assistance can expect a fair resolution. We’ve helped thousands of victims get fair compensation by empowering their representation with best-in-class insights, automation, and document creation.
About Us: At EvenUp, we are on a mission to revolutionize the personal injury law industry through AI and innovative technology. As a Series D B2B tech unicorn valued at over $1 billion, we’re building world-class products and expanding our reach. Our marketing organization plays a critical role in driving this growth by developing high-impact, results-driven programs that resonate with our customers. We’re looking for an experienced Director of Programs to lead and optimize our marketing initiatives, ensuring that our team can execute with both precision and scale.
Position Overview: The Director of Programs will lead the development, management, and optimization of cross-functional marketing programs to support EvenUp's growth goals. This role is responsible for ensuring that marketing initiatives are planned and executed efficiently and will work closely with teams across marketing, sales, product, and customer success to align resources and meet business objectives. This individual will focus on operational excellence and program delivery, acting as a strategic partner to the CMO and marketing leadership team to enhance impact and effectiveness. We’re not looking for a traditional marketing operations leader; instead, we need a proactive, strategic program manager who can bring the big picture into focus and drive successful project completion. As part of our marketing team, you’ll have the opportunity to lead impactful programs, shape our growth journey, and contribute to a collaborative, innovative environment.
Key Responsibilities:
Program Strategy & Planning: Collaborate with marketing leadership to define and prioritize high-impact marketing programs that align with company objectives, ensuring the roadmap supports quarterly and annual goals.
Initiative Management: Oversee the end-to-end management of marketing programs, from concept through execution and analysis, including many areas of Marketing in partnership with other Marketing leaders
Stakeholder Collaboration: Act as the primary point of contact for priority initiatives between marketing and cross-functional teams to align on program goals, resources, and expectations.
Budget & Resource Allocation: Help define overall resourcing and budget needs for marketing and specific project requirements. Working with the CMO, allocate resources effectively, identifying and managing potential bottlenecks, conflicts, or risks. Work with teams to optimize project timelines, budgets, and deliverables.
Performance Measurement & Reporting: Establish KPIs and metrics for program success—partner with analytics and insights teams to assess program performance and make data-informed adjustments to enhance effectiveness.
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Center of Excellence for Programs: Develop, refine, standardize, and train on best practices for marketing. Drive consistent, high-quality marketing efforts across the organization by offering expertise, resources, and guidance.
Qualifications:
Experience: 8+ years in marketing program management, integrated marketing, creative marketing or similar roles in a high-growth B2B tech company. Experience leading large-scale, cross-functional marketing initiatives at a director or senior management level.
Strategic & Operational Balance: Proven track record of developing strategic marketing programs that translate company goals into actionable, measurable initiatives.
Program Management Expertise: Deep expertise in program management methodologies, emphasizing communication, and quality control.
Cross-functional Leadership: Strong stakeholder management skills, with experience driving alignment between marketing, sales, product, and customer success teams.
Analytical Skills: Familiarity with data analytics and reporting tools to track KPIs, measure program effectiveness, and adjust strategies based on performance insights.
Adaptability & Resilience: Thrives in a fast-paced, dynamic environment with the ability to pivot based on changing priorities and market dynamics.
Benefits & Perks:
Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, we offer:
Choice of medical, dental, and vision insurance plans for you and your family
Flexible paid time off and 10+ holidays per year
A stipend to upgrade your home office for fully-remote roles
401k for US-based employees
Please note the above benefits & perks are for full-time employees
About EvenUp:
EvenUp is on a mission to level the playing field in personal injury cases. EvenUp applies machine learning and its AI model known as Piai™ to reduce manual effort and maximize case outcomes across the personal injury value chain. Combining in-house human legal expertise with proprietary AI and software to analyze records. The Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms. EvenUp is the trusted partner of personal injury law firms. Backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures (BCV), SignalFire, NFX, DCM, and more, EvenUp’s customers range from top trial attorneys to America’s largest personal injury firms. EvenUp was founded in late 2019 and is headquartered in San Francisco. Learn more at www.evenuplaw.com.
EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
